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Here’s what Facebook knows about you

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Ask privacy advocate and Facebook critic Mark Weinstein what kind of information the social media giant has on its users and he responds with a blunt, one-word answer: “Everything.”

That may be somewhat hyperbolic, but it’s certainly fair to say Facebook holds a lot personal material. That data collection, and the sharing of it with other firms, continues to be controversial.  

On Wednesday, the New York Times reported that Facebook gave some companies more extensive access to users’ personal data than it has previously revealed, letting them read private messages or see the names of friends without consent. One of those companies, the story alleged, was the Royal Bank of Canada.

The Royal Bank of Canada disputed the report and the suggestion that it ever had the ability to view users’ private messages.

The Royal Bank of Canada disputed the report and the suggestion that it ever had the ability to view users’ private messages. (Nathan Denette/Canadian Press)

Meanwhile, Facebook disputed the allegations that it gave some companies carte blanche to access user data. In a statement to CBC News, Facebook said its corporate partners “don’t get to ignore people’s privacy settings, and it’s wrong to suggest that they do.”

Still, the New York Times report raises questions about what information, exactly, Facebook has about you.

Here are some answers to basic questions about what information the California-based social media giant retains:

Ok, so as a Facebook user, I get that it records my basic profile information and Facebook activity. But what exactly does that include?

It includes quite a bit. At the very least, Facebook has access to the information that you provided to them directly, including profile information, email address, friends and contacts

But it’s more than that. Facebook itself includes details of their collection policies on their help centre page under the heading: What categories of my Facebook data are available to me? This includes:

  • Dates, times and titles of ads clicked.
  • All of the apps you have added.
  • A history of the conversations you’ve had on Facebook Chat.
  • Email addresses added to your account (even those you may have removed).
  • Events you’ve joined or been invited to.
  • IP address, dates and times associated with logins to your Facebook account

Can I find out what information Facebook has on me?

Yes. On Facebook, you can download a copy of the data the company holds about you. Users can save the archived information to their computer on a zip file, including material “about you,” calls and messages, likes and reactions, payment history, search history, your places and ad interests.

Is that all they’ve got?

No. Ashkan Soltani, a technologist specializing in privacy, security, and behavioural economics, said Facebook also has information about your behaviour or “passive activity.” This includes how long you look at something online, whether you hover on a video and what ads you look at.

Logging on to Facebook will allow the company to know your location. If you have a Facebook mobile app installed, the company knows your GPS coordinates and what you are visiting.

“So when you walk into the coffee store, when you walk into a stadium, that information will go to Facebook and Facebook will know that you’re attending something or you’re buying coffee,” Soltani said.

How about my activity off Facebook?

They know that too. 

“They know a lot of what you do around the rest of the internet by way of third party tracking networks,” said Bennett Cyphers, a staff technologist with the Electronic Frontier Foundation, a California-based digital rights group.

If you’re accessing the internet on a browser or mobile device you have used before to log into Facebook, the company can link that to your actual account. They do this by using an invisible “pixel” — essentially a piece of code that Facebook convinces web site owners to install on their pages. That pixel allows Facebook to know if a Facebook user has visited that site.

So if you’re not a Facebook user, Facebook has no information about you, right?

Wrong. Facebook maintains what have been referred to as shadow accounts. This is information that Facebook has been able to collect through the friends of a non-Facebook user, if those friends use the social media service.

Facebook can glean information about you, even if you’re not a Facebook user. (Dado Ruvic/Reuters)

For example, if a friend, who is on Facebook, adds you to their address book, uploads your photo or tags you, that information will be made available to Facebook. Similarly, if your Facebook friend calls or messages you, their activity log including your information will be available to Facebook.

“If or when you do sign up for the first time to Facebook, they can link the data they already have about you to you and populate your account,” Cyphers said.

Soltani said Facebook can also track a non Facebook user’s browser uniquely, through those pixels. “And that information helps them build a general profile about what people like,” he said.

With files from The Associated Press

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Real Estate

Couple from Toronto buys dream home in Mushaboom

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MUSHABOOM – A couple who lived and raised a family in downtown Toronto developed a five-year plan in 2015 to purchase their dream home.

In September they moved into the home – located on Malagash Island in Mushaboom on Nova Scotia’s stunning Eastern Shore – that met and exceeded their best dreams for their retirement.

The Camerons, Bruce and Tanya, decided in 2019 they would explore the Maritimes to see what real estate was available to become their potential retirement home. In the spring of 2020, during a global pandemic, the real estate boom hit their city, and they were hearing the same for Nova Scotia. Our province was their first-choice for attaining their desire for an entirely different lifestyle – away from the busyness of the city.

“We had $300,000 to $350,000 as a home value in mind to buy. Our semi-detached located off Danforth in Toronto was priced at $850,000. We wanted to come out ahead, so we would be secure in retirement,” Tanya said.

Their century-old home had prime location near the subway and GO Transit Line for a great 13-minute commute downtown.

“We enjoyed our community,” explains Bruce “… we had great neighbours, young children around and street parties – lots of social activity.”

Bruce says, “Our agent suggested a starting quote of $899,000. We did not do any renovations and only some staging. Fifty couples went through and we received four significant offers. Six days later we sold – with zero conditions – and a price of over a million dollars. We just requested a closing of September 2020 to get the kids off to school – which we got.”

The couple got more than they had anticipated.

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Real Estate

Rabobank Announces Leadership Changes in U.S., Canadian Offices

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NEW YORK, Dec. 16, 2020 /PRNewswire/ — Rabobank, the leading global food and agribusiness bank, has appointed two of its top executives, Tamira Treffers-Herrera and Robert Sinescu, to become Co-Heads of North American Client Coverage, positioning the Bank for future growth in the region.

Treffers-Herrera has also assumed the role of Vice Chairperson and Head of the Atlanta office, where she additionally oversees Rabobank Mexico, which is led by Eduardo Palacios. Sinescu is the Head of the Chicago office, and also oversees Rabobank Canada, led by Marc Drouin, who was recently appointed as Canada’s General Manager.

Treffers-Herrera and Sinescu report to David Bassett, Head of Wholesale Banking North America, the Bank’s corporate and investment banking business for the region based in New York.

“Both Tamira and Robert have a demonstrated history of strong leadership, operational excellence and passion for our clients,” Bassett said. “Their broad experience and deep sector expertise will be invaluable in delivering dynamic results for clients while accelerating our growth trajectory in North America.”

Each office will have an even greater focus on key Food & Agribusiness sectors and clients: The Chicago office will drive growth in sectors including Dairy, Farm Inputs and Grains & Oilseeds, which are also key areas of focus for the Canada office. The Atlanta office will focus heavily on sectors such as Animal Protein, Beverages, Sugar, and Supply Chains, which are important sectors in Mexico as well.

“Rabobank is fully committed to our clients throughout North America, and we believe our new sector-focused coverage will improve our ability to provide knowledge-based, value-added solutions that benefit our clients,” Bassett said.

Treffers-Herrera was most recently based in London as CEO of Rabobank’s European Region from 2016-2020, where she took the organization through Brexit. Prior to that, she worked in the Atlanta office from 2002-2016. During her tenure in Atlanta, Treffers-Herrera served as Global Sector Head – Consumer Food & Beverages, and prior to that she was a senior banker for a portfolio of large beverage and consumer foods clients. She holds a Bachelor of Arts degree from the University of Kentucky, a Master of Arts from the Patterson School of Diplomacy and International Commerce and has studied at The University of Chicago Booth School of Business and Harvard Business School.

Sinescu has been with Rabobank for over 21 years and was previously General Manager of Rabobank Canada, where he oversaw all operations, business development, commercial strategy and relationships with regulators. In addition, he continues to serve as CEO of Rabo Securities Canada Inc. Prior to Canada, he was a senior banker, Head of Corporate Banking, European Sector Head for Sugar, and a member of the Management Team for Rabobank France. He holds a Bachelor of Science in Business from the Bucharest School of Business, a Master of Business Administration & Management and a Master of Science in Banking and Corporate Finance from Sorbonne University in Paris, and has studied at Brown University.

Drouin has worked with Rabobank’s Canadian team for more than nine years and most recently served as a senior banker, Head of Rabobank Canada’s AgVendor Program and a member of Rabobank Canada’s Management Team. He brings extensive wholesale banking experience within the Dairy, G&O, CPG and Supply Chain sectors. Drouin holds a Bachelor of Arts degree from McGill University and a Master of Business Administration in International Finance, Marketing and Management from the Schulich School of Business at York University.

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Real Estate

Greybrook Realty Partners & Marlin Spring Brand Jointly Owned Asset Manager – Greyspring Apartments

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TORONTO, Dec. 14, 2020 (GLOBE NEWSWIRE) — Greybrook Realty Partners and Marlin Spring are pleased to announce the new branding of their jointly owned investment and asset management firm, Greyspring Apartments. With a portfolio of more than 2,000 units and CAD$375 million in assets under management, Greyspring Apartments is focused on the acquisition and repositioning of multi-family assets throughout Canada.

The new name and branding is an important step in Greyspring’s evolution as an independent operating business. Formed in 2018 by long standing-partners Marlin Spring and Greybrook Realty Partners, Greyspring Apartments was established with the goal of building a leading asset management firm with a robust portfolio of residential rental real estate assets in primary and secondary markets across Canada.

Greyspring’s talented team of real estate, asset management and finance professionals is overseen and guided by the Management Board, whose members include Benjamin Bakst, CEO, Marlin Spring; Elliot Kazarnovksy, CFO, Marlin Spring; Sasha Cucuz, CEO, Greybrook Securities Inc.; Peter Politis, CEO, Greybrook Realty Partners; Chris Salapoutis, President & COO, Greybrook Realty Partners; Ashi Mathur, President, Marlin Spring; and Karl Brady. In addition to his role on the Management Board, Karl Brady leads Greyspring Apartments as its President. 

“We are pleased to announce the official name and branding of a business we formed with our partners at Marlin Spring a few years ago,” said Peter Politis, CEO, Greybrook Realty Partners. “Greyspring has been diligently focused on the execution of strategic value-add programs across its portfolio that are improving the quality of housing for tenants and overall asset values. For Greybrook investors, expanding from our core business in real estate development to the value-add space through Greyspring, has allowed us to provide our clients with investment opportunities that diversify their real estate investment portfolios.”

“Marlin Spring and Greybrook have partnered on many residential real estate projects in recent years,” said Benjamin Bakst, CEO and Cofounder, Marlin Spring. “To a great extent, Greyspring illustrates our approach to partnerships. We believe in, and strive for, responsible growth through deepening our relationships with our trusted partners. With Greyspring, we’ve formalized our focus on providing better and more affordable living experiences for Canadians. This vision aligns with our mission to deliver exceptional real estate value to all our stakeholders with an uncompromising adherence to our core values.”

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