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Alterra CEO returns to his roots with new condo in Toronto’s transforming Garment District





As a boy, Robert Cooper would visit his grandfather’s pants manufacturing company in Toronto’s old Garment District centred on Spadina Ave.

“I saw people from all different parts of the world working in his factory,” he recalls. “It was their first job, after coming here to make a better life for themselves.”

Rob Cooper, CEO and president of Alterra, points out features of Rush Condos on the scale model to designer Kelly Cray, centre, and buyer Alex Johnson.
Rob Cooper, CEO and president of Alterra, points out features of Rush Condos on the scale model to designer Kelly Cray, centre, and buyer Alex Johnson.  (Cole Burston / Toronto Star)

Cooper, now 60, didn’t know it at the time but those early experiences helped lay the groundwork for his development company’s downtown residential projects decades later.

Before they build, says Cooper, president and CEO of Alterra Group of Companies, they study the neighbourhood “from the ground up” to get an in-depth understanding of its amenities, attractions and services, and of the people who live and work there.

With their latest project, Cooper has, in a sense, come back to where he started Alterra’s new midrise project, Rush Condos, is located at 520 Richmond St. W. between Spadina and Bathurst Sts., right in the heart of his childhood haunts.

Playing a role in the area’s transformation is particularly gratifying, he says. “These great neighbourhoods you see downtown today — immigrants started out there. That’s what makes Toronto so interesting and diverse.”

After creating communities in the GTA for more than 30 years, he and Alterra “really know the city well,” the developer says, relating more “vivid memories” of his adventures in the urban core.

“I grew up riding the subway. My friends and I rode it end-to-end for 10 cents on Saturday mornings,” he recalls. “We’d always try to get in the front car” for the best vantage point.

Construction of 15-storey Rush Condo, at 520 Richmond St. W., is expected to begin next spring.
Construction of 15-storey Rush Condo, at 520 Richmond St. W., is expected to begin next spring.  (Alterra)

Back then, the Spadina and Queen Sts. area was a magnet for workers in the needle trade who endured a “rough and tumble” life, he says.

He speaks with pride about his Polish grandfather, Abraham Cooper, whose successful garment manufacturing business operated from the 1920s until the late ’60s. Eaton’s department store and Tip Top Tailors were among his customers.

“He did OK. Put two sons through university and created quite a legacy,” Cooper says of the patriarch who died in 1988. “There are 80 of us (in the family) now.”

With the influx of young professionals living in the downtown core, “it’s come full circle,” Cooper says of housing trends since his grandfather’s time.

Cooper's grandfather, David Fine, on Richmond St. W., in the 1940s.
Cooper’s grandfather, David Fine, on Richmond St. W., in the 1940s.  (rob cooper)

And Alterra is in that loop with Rush Condos, whose suite sizes, layouts and amenities should be right up their alley.

“They’re on-brand for what I’m looking for,” says Alex Johnson, a 31-year-old IT professional who’s just bought a one-bedroom, 490-sq.-ft. unit for $608,000.

“It’s a great area, where the action is,” he says, referring to the vibrant arts and entertainment scene where he’s lived for a decade.

Nowhere is art more visible than famous Graffiti Alley, extending for several blocks parallel to Richmond St. W. and behind the condominium site on the lane that shares its name with the new development. The colourful corridor was the backdrop for CBC personality Rick Mercer’s popular walking rants on his weekly TV show, recently ended after 15 seasons.

Rob Cooper of Alterra, right, with designer Kelly Cray and buyer Alex Johnson in front of a mural at Rush Condo's presentation centre.
Rob Cooper of Alterra, right, with designer Kelly Cray and buyer Alex Johnson in front of a mural at Rush Condo’s presentation centre.  (Cole Burston for the toronto star)

In a nod to the urban artists who created the murals, Alterra is incorporating black-and-white graffiti feature walls in Rush’s public areas.

The two tones will bring “high-contrast energy” to the lobby, party room, fitness centre, says interior designer Kelly Cray, creative principal at design firm U31 Inc.

The contrast theme continues through the common areas with the use of exposed concrete, warm woods and white marble, says Cray, who describes the look as “sleek, sophisticated with refined industrial accents.”

While the building will interest a mix of buyers, it will be especially appealing to cyclists and walk-to-workers, according to Cooper, himself a committed two-wheeler.

“For me personally, there’s no better way to get around the city and neighbourhoods,” he says, pointing out that Rush will have just 23 parking spaces but 125 bicycle storage lockers — one for each unit. There are also plans to provide a bicycle repair and maintenance station.

For non-cycling days and forays, public transit is just steps away. Purchaser Johnson needs a car for work but welcomes the walkability features of Rush’s location.

“Walking is key,” says Johnson, who’s also enthused about Rush Condo’s climbing wall — “an unexpected bonus” — as well as a new YMCA community hub opening across the road in 2020.

Rob Cooper's firm will soon build Rush Condos in the neighbourhood where generations of his family lived and worked. The 1951 tailor shop on the right, at Bathurst and Dundas Sts., belonged to his Uncle Louis.
Rob Cooper’s firm will soon build Rush Condos in the neighbourhood where generations of his family lived and worked. The 1951 tailor shop on the right, at Bathurst and Dundas Sts., belonged to his Uncle Louis.  (Toronto Star archives)

Getting their graffiti on

The inspiration for black-and-white graffiti that will enliven walls at Rush Condos was a Montreal mural that caught the eye of Toronto interior designer Kelly Cray.

Created by artists’ collective En Masse, “it seemed like the perfect fit in a boutique building that has a bit of an edge (and is) in the hippest part of Toronto,” says Cray, whose firm U31 Inc. did Rush’s interior design.

Plans call for feature walls of graffiti in the lobby, party room, fitness centre and outdoor terrace overhang. The condo’s presentation centre at 545 Queen St. W., with exterior and interior murals, offers a hint of what’s to come.

Most of the artwork was impromptu, “like creating jazz on the spot,” says lead artist Jerry Rugg about the five artists who collaborated.

Featured prominently in one mural is the fabled white squirrel of nearby Trinity-Bellwoods Park, although Rugg notes several families of Queen West’s “unofficial mascot” live there.

Working in black and white — which En Masse does exclusively — was a departure for the artists.

“These projects are quite exciting for the artists, getting out of their comfort zone and working with other artists,” he adds.

Rush Condos

Developer: Alterra Group

Location: 520 Richmond St. W.

Architect: Quadrangle

Interior designer: U31 Inc.

Size: 15 storeys, 125 units with suites from 482-sq.-ft., one-bedroom to 939-sq.-ft., three-bedroom plus den layouts

Starting price: From the low-$600,000s

Amenities: Fitness centre with yoga stretch area and climbing wall, party room with dining area, outdoor terrace with barbecue, dining and lounges, pet wash area, bicycle repair/maintenance station

Occupancy: Winter, 2022 (tentative)

Contact:, 416-323-1500,


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Renovating your home? Ask yourself these 8 questions first.





(NC) You might be surprised to learn there are many health hazards around the home, particularly when taking on any kind of renovation project— even for something as easy as painting a room. But by educating yourself and taking the right precautions, you’ll help keep you and your family safe.

Here are eight important safety questions that Health Canada encourages you to ask yourself before starting your project:

  1. Could the products I am using be harmful? Be sure to follow all use and safety instructions on the label, including how to store and dispose of any leftover products. Remember to look for hazard symbols.
  2. Should I be worried about lead-based paint? Your home probably contains lead-based paint if it was built before 1960. If the paint is in good condition and is not on a surface that a child might chew or that is subject to wear and tear, it’s best to leave it alone or cover it with paint or wallpaper. But if the paint is cracking, chipping, flaking or peeling, or is on a surface that a child might chew or that is subject to wear and tear, you’ll need to remove it carefully to avoid kicking up lead dust.
  3. Could my house contain asbestos? Before 1990, asbestos was commonly used for fireproofing and insulating against cold weather and noise. You can reduce your risk of exposure by hiring a professional to test for asbestos before doing any renovations or remodelling. Avoid disturbing asbestos materials yourself.
  4. Are low-emission products available? Paints and renovation products, like flooring and particleboard, often have a noticeable smell. This odour can indicate that the product contains volatile organic compounds (VOCs). Some chemical products are labelled as “low emission,” which means they give off fewer VOCs and are safer for your health.
  5. Should I ventilate while I renovate? Yes – ventilation can help improve indoor air quality by removing pollutants from the home and by bringing in fresh air from outside. This is especially important when renovating or when using chemical products in the home.
  6. How should I dress? Labels on products used for renovations will include information about what to wear and precautions to take. This could include using gloves, safety goggles or masks and keeping the products away from other hazardous materials.
  7. Can my family take part? It’s best to keep children and pets safely away from the renovation area. Pregnant women should also avoid taking part in renovation projects.
  8. How do I dispose of leftover materials safely? As your project wraps up, continue to keep safety in mind. Read the label or contact your municipality for advice on how to dispose of any leftover chemical products.

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Here’s How Halton Real Estate Patterns Have Changed Over the Years





We’ve said it once and we’ll say it again, the real estate market is constantly fluctuating. In a recent inhalton article, it was noted that the Toronto Real Estate Board (TREB) called 2018 “a volatile year” for the housing market.

Although 2019 is expected to a little bit better in terms of sales and average selling prices in Toronto and the Greater Toronto Area (GTA), we still have some 2018 statistics and facts that may come as a shock to some Halton residents.

According to a recent RE/MAX Ontario-Atlantic Canada press release, migration patterns of residential homebuyers in the GTA have shifted west. This, according to the release, is due to the Halton Region’s and Toronto west’s market shares rising between 2013 and 2018.

The release notes that the Halton Region captured 10.1 per cent of total market share in 2018, leading with a 2.3-per-cent increase over 2013. On the other hand, Toronto West climbed almost one per cent to 10.5 per cent. The release also looked at market sales in the Peel Region, Toronto Central, Toronto East, York Region, Durham Region, Dufferin County, and Simcoe County.

Over the past five years, there have been many factors that have contributed to Halton’s increase market shares.

“Growing demand for affordable housing buoyed new construction and contributed to rising market share in Halton Region over the five-year period,” Christopher Alexander, Executive Vice President, RE/MAX of Ontario-Atlantic Canada, said in the release. “Product was coming on-stream at a time when the GTA reported its lowest inventory in years and skyrocketing housing values were raising red flags. Freehold properties in the suburbs farther afield spoke to affordability.”

As a result of people flocking to the Halton Region in order to avoid these skyrocketing housing values, an increase of construction and development has become quite common for the region.

According to the release, new housing starts in Halton was averaged to be around 3,100 annually between 2013 and 2016. Between 2013 and 2017, almost 39,000 residential units came on-stream in Toronto’s Downtown and Central Waterfront areas.

Another real estate pattern that has changed, that may not come as a shock, is the average price to buy a house.

The average price for a home sold in Toronto’s west end in 2018 hovered near $755,658. The ever-increasing prices, as noted by Alexander, will have an impact on what type of properties will be more popular in the future.

“Freehold properties remain the choice of most purchasers in Halton Region and Toronto West,” Alexander said. “The same is true to a lesser extent in Toronto Central, but condominiums continue to gain ground. Just over one in three properties sold in the GTA was a condominium in 2018 and that figure is higher in the core. As prices climb in both the city and suburbs, the shift toward higher-density housing will continue, with fewer single-detached developments coming to pass.”

In recent years, as a result of increasing prices, many buyers, including younger buyers, empty nesters, and retirees have shifted towards Simcoe County where the average price ranges from $528,942 to $746.

“As the millennials move into their homebuying years, they will displace baby boomers as the dominant force in the GTA’s real estate market,” Alexander said. “Their impact on housing will have a serious ripple effect on infrastructure in the coming years, placing pressure on transit systems, roadways, local economies and their abilities to attract investors and new businesses, parks and greenspace development.”

However, there has been a demand for condominium apartments and townhouses areas like City Place, King West Village, and Liberty Village. There has also been gentrification in many Toronto neighbourhoods such as Oakwood-Vaughan and Dufferin Grove as they offer smaller freehold properties at more affordable prices.

Over the next 10 years, the increase in demand is projected to re-ignite homebuying activity in Toronto East, York, Peel, and Durham Regions regardless of the affordability, lack of available housing, and fewer transit options that may be apparent now.

What do you think of these shifting real estate patterns in Halton and the surrounding areas?

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How sweat equity and a little home DIY can help you avoid a down payment on mortgage loan





Saving a down payment is challenging for many first-time home buyers, and even if they manage it, more obstacles lie ahead.

After choosing a lender and getting approved, buyers still have to find a good house that fits their budget. Looking at fixer-uppers can expand their options, but not everyone can afford major improvements after such a big purchase.

Buyers could find a solution in Home Possible, a low-down-payment conventional mortgage from Freddie Mac. These loans offer an attractive option for borrowers willing to apply a little elbow grease: a sweat equity provision that can eliminate the need for a cash down payment.

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Sweat equity allows buyers to “earn” their entire down payment by improving a home before purchase, says Danny Gardner, senior vice president of affordable lending at Freddie Mac. Buyers do the work themselves, and the change in appraised value after the renovations becomes a credit they can apply to the purchase.

Some conditions apply: Using the sweat equity feature requires home improvement know-how and money to purchase materials. The sellers also must be willing to let someone work on their house before buying it.

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But in the right situation, this feature gives first-time home buyers more bang for their buck, particularly in markets where move-in ready starter homes are hard to come by.

Young homeowners love to DIY

America’s desire to bootstrap home improvements could be attributed in part to something known as the “HGTV effect,” which refers to a recent surge of popular home improvement reality shows and YouTube channels featuring do-it-yourself experts.

Thirty-eight percent of all home renovation projects are DIY, according to NerdWallet’s 2018 Home Improvement Report.

Younger homeowners are especially eager to roll up their sleeves – those under age 35 complete more than half of all their own home repair and improvement projects instead of hiring a professional. As a result, they spend several hundred dollars less on a typical project, the report found.

With sweat equity, DIY-obsessed home buyers may be able to channel that energy into a more affordable home.

Who can use the sweat equity feature?

Buyers interested in the sweat equity feature should talk with a lender that offers Home Possible loans. The option is open to any borrower who meets general financial guidelines.

“Home Possible is a great loan program,” says Keith Kampe, vice president of sales at Flagstar Bank. “The only challenge is getting people into it, because there are income limits.”

The program sets household income limits by census tract, an area that’s usually similar to a neighborhood in size. Freddie Mac has an eligibility tool that lets users see the limits by property address.

No matter how you slice it, buying a house requires some money upfront. For sweat equity borrowers, each dollar spent improving the property before purchase pulls double duty as a credit toward their down payment.

But before they can break out the power tools, sweat equity borrowers have to find the right house and a seller who’s comfortable with the unique arrangement.

“There has to be a lot of trust there between buyer and seller,” says Joe Zucht, a loan originator at NBKC Bank. Those looking to buy from a friend, family member or their current landlord may already have that trusting relationship, he says.

If both parties are on board with a sweat equity arrangement, the buyer’s real estate agent will draft an offer that describes all planned improvements and explains what will happen if the deal falls through. Once the agreement is signed, the work must be completed by the buyer before the loan closes – in other words, before he or she owns the house.

Sweat equity borrowers should also be ready for an appraiser to look over their shoulder throughout the process. The appraiser will estimate the value of the remodel and verify that the materials and workmanship match what was promised in the contract.

It’s important for sweat equity borrowers to choose their presale improvements strategically, weighing the money and effort required against the down payment credit they’ll earn. Buyers should also be realistic about their DIY skills and avoid biting off more than they can chew.

While some changes are merely cosmetic, others are capital improvements that can significantly increase the property’s value, extend its useful life or adapt it for new uses. These are typically bigger projects that could include installing a new roof, renovating the kitchen or adding a garage.

Even though it’s a more intense commitment, Gardner says buyers who hope to capture the full benefit of their sweat equity should “focus on capital improvements because once you become the owner of that home, you can always make the cosmetic improvements.”

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