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From at-home orthodontics to coconut-flavoured floss: Meet the startups disrupting the dental industry

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For decades the experience of caring for your teeth looked something like this: Visit the dentist every six or nine months. Take home a new toothbrush from the hygienist. Use it to brush at least twice daily. Repeat.

If you or your child needed teeth straightened, you got a referral to an orthodontist, hoped your insurance and savings could cover it and paid whatever price you were quoted.

But today a host of companies are disrupting the dental industry with everything from at-home orthodontic impressions to coconut-flavoured dental floss in Instagram-worthy packaging to a $290 toothbrush alternative that promises to clean your teeth in six seconds.

Some are competing on price, slashing costs we’d come to think as fixed. Others are injecting luxury into the banal, working to position the age-old tasks of brushing and flossing into the realm of wellness lifestyle capturing the attention of kombucha and SoulCycle enthusiasts.

SmileDirectClub, the U.S.-based company that provides at-home, dentist-directed teeth straightening using clear “aligners” — similar to the ones provided by Invisalign — launched in Canada in November.

Orthodontic care from home

The teledentistry startup was launched four years ago and employs 3,000 people. It flips the traditional orthodontic business on its head by sending patients kits they can use to take impressions of their teeth themselves, eliminating the need for bricks-and-mortar clinics. 

As a result the prices are as much as 60 per cent less than traditional orthodontic care, says Alex Fenkell, who co-founded the company with Jordan Katzman. 

As you can imagine, anytime there’s a disruptive element or product that gets introduced, the establishment gets excited and worried.– Dr. Jeffrey Sulitzer, SmileDirectClub’s lead dentist

The two met at summer camp when they were 13 years old. Fenkell says, “We both had a full mouth of metal wired braces. It was a pain point in our youth.”

As grown-up business partners, Fenkell says they were “shocked by the prices” and how much of the potential market for teeth straightening didn’t have easy access to orthodontic care.

Smile Direct Club clients receive packages like the one seen here for taking impressions of their teeth at home. (SmileDirectClub)

The at-home model allows SmileDirectClub to offer straighter teeth to people who live prohibitively far from the nearest orthodontist office. 

The Canadian Institute for Health Information says that in six of the 10 provinces people have access to less than one orthodontist per 10,000 square kilometres.

The company does have some physical locations, however, so-called SmileShops where those who live in major centres can opt to have their mouth scanned. Fenkell says the company has five Canadian locations open now and will open two more by the end of the year.

Flat price and payment plans

All SmileDirectClub treatments cost $2,350 for Canadian customers. Alternatively, they can pay a $300 deposit followed by monthly payments of $99.

The company can offer a flat fee because it doesn’t take on complex cases. 

“We focus primarily on mild to moderate misalignment, which involve crowding or spacing of teeth,” says Dr. Jeffrey Sulitzer, the company’s lead dentist.

If a patient presents with a bite that needs to be corrected or misalignment that’s more severe, the company refers to a traditional orthodontist, he says.

SmileDirectClub follows the better known Invisalign, which pioneered the use of clear aligners as an alternative to traditional braces that adhere to the teeth.

Customers receive a set of disposable aligners each a little different based on where the teeth are meant to be, shifting gradually into their desired position.

But teeth straightening isn’t the only part of the dental business to change in recent years.

Sleek toothbrushes and Insta-worthy dental floss

If you’re a regular podcast listener, you may have heard an ad for a sleek looking electric toothbrush called Quip, with a subscription service that delivers new brush heads on a “dentist recommended schedule.”

Danish entrepreneurs just raised $1.5 million through crowdfunding of their Unobrush, a device that looks nothing like a standard toothbrush and promises to clean teeth twice as well in only six seconds. The company’s website explains that users bite down on a patent-pending medical foam that moulds to the teeth and uses pulsing to clean them all at once. The foam device then slides into a docking station that sanitizes the Unobrush using UV light.

Beam Dental, another company based in the United States, links data from the electric brushes it provides to the dental insurance it sells. Brush well and your insurance premiums will go down.

Sisters Catherine and Chrystle Chu created Cocofloss to make flossing more effective and appealing to customers who are otherwise engaged with wellness but falling down on the job of flossing. (Cocofloss)

Even humble floss is getting a makeover.

Catherine Chu co-founded Cocofloss with her sister, Chrystle Chu, a dentist in San Mateo, Calif., just outside San Francisco.

“She had been practising dentistry for several years in the Bay Area and she was so perplexed at this weird paradigm where she had a very healthy and young patient base who invested a lot in self-care, in going to the gym and eating the right foods, but for some reason or another were not flossing,” says Catherine Chu.

The two decided to invent a floss that would remove more plaque because it’s more textured, and that comes in stylish, colourful packaging that customers don’t mind leaving out on the bathroom counter. It’s available in some retail shops like Sephora and Anthropologie, but most customers buy through the company’s website, both through individual purchases and subscriptions, she says.

Not all of these changes have been as welcome as better and prettier dental floss, though.

Concerns about treatment quality

The Canadian Association of Orthodontists has major misgiving about the quality of treatment with the SmileDirectClub model, where treatment plans and patient monitoring are done remotely, says association president Jay Philippson, an orthodontist from Duncan, B.C.

“We should be concerned about quality of care. If I start a case I want to be sure I can finish it as best as possible. People at the direct-to-consumer companies, they can’t monitor the patients as well as we can,” says Philippson. 

Regulatory agencies in Canada are going to have an issue with it as soon as there is a complaint.– Jay Philippson, Canadian Association of Orthodontists president

He says dentists creating and monitoring treatment plans from afar don’t have as complete a picture of a patient’s dental history, including X-rays and full patient files. 

“Regulatory agencies in Canada are going to have an issue with it as soon as there is a complaint.”

At SmileDirectClub, Sulitzer, who has been practising for 34 years, says he doesn’t find the misgivings surprising. 

“As you can imagine, anytime there’s a disruptive element or product that gets introduced, the establishment gets excited and worried,” he says. 

But Sulitzer says that when he talks to wary dentists and orthodontists about the treatment process, company mission and that it doesn’t take on complex cases, many come around.

Fenkell draws an analogy to the auto industry, where there are vehicles at many price points. If only traditional orthodontic treatment is available, he says, it would be like saying that “unless you can afford a Mercedes-Benz, you don’t deserve to drive.”

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Bill Gates: Third Shot May Be Needed to Combat Coronavirus Variants

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With more than 40 million Americans having received at least the first dose of the Pfizer or Moderna vaccine, a third dose may be needed to prevent the spread of new variants of the disease, Bill Gates told CBS News Tuesday.

Gates’ comments come amid growing concern that the current vaccines are not effective against the more contagious Brazilian and South African variants.

Pfizer and Moderna have stated that their vaccines are 95% and 99% effective, respectively, against the initial strain of COVID. However, some scientists have questioned those statements. Additionally, the World Health Organization and vaccine companies have conceded that the vaccines do not prevent people from being infected with COVID or from transmitting it, but are only effective at reducing symptoms.

Gates told CBS Evening News:

“The discussion now is do we just need to get a super high coverage of the current vaccine, or do we need a third dose that’s just the same, or do we need a modified vaccine?”

U.S. vaccine companies are looking at making modifications, which Gates refers to as “tuning.”

People who have had two shots may need to get a third shot and people who have not yet been vaccinated would need the modified vaccine, explained Gates. When asked whether the coronavirus vaccine would be similar to the flu vaccine, which requires yearly boosters, Gates couldn’t rule that out. Until the virus is eradicated from all humans, Gates said, additional shots may be needed in the future.

AstraZeneca in particular has a challenge with the variant,” Gates explained. “And the other two, Johnson & Johnson and Novavax, are slightly less effective, but still effective enough that we absolutely should get them out as fast as we can while we study this idea of tuning the vaccine.”

The Bill & Melinda Gates Foundation is funding the studies being conducted in Brazil and South Africa, CBS News said. The foundation has also invested in the AstraZeneca, Johnson & Johnson and the Novavax vaccines, which are being tested against new variants. Once the AstraZeneca vaccine is approved, the Global Alliance for Vaccine Initiative or GAVI, founded by Gates, will distribute it globally.

“Gates continues to move the goalposts,” said Robert F. Kennedy, Jr., chairman and chief legal counsel of Children’s Health Defense. “Meanwhile the strategies he and others have promoted are obliterating the global economy, demolishing the middle class, making the rich richer and censoring vaccine safety advocates, like me.”

Kennedy said that the exclusive focus on vaccines has prevented the kind of progress required to actually address and recover from the pandemic:

“From the pandemic’s outset, clear-headed people familiar with the challenges inherent in the vaccine model have understood that the path out of crisis would require multiple steps. Those steps would need to include the development and/or identification of therapeutic drugs, the sharing of information among doctors to hone improved treatment models that reduce infection mortality rates below those for flu, and the kind of broad-spectrum long-term herd immunity that protects against mutant strains and that only derives from natural infection.”

Instead, Gates and vaccine makers are proposing a lifetime of boosters, supporting insufficient testing to determine safety and failing to address the inadequate monitoring of vaccine injuries, Kennedy said.

The views and opinions expressed in this article are those of the authors and do not necessarily reflect the views of Children’s Health Defense.

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Young nurse suffers from hemorrhage and brain swelling after second dose of Pfizer’s COVID-19 vaccine

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(Natural News) A 28-year-old healthcare worker from the Swedish American Hospital, in Beloit, Wisconsin was recently admitted to the ICU just five days after receiving a second dose of Pfizer’s experimental mRNA vaccine. The previously healthy young woman was pronounced brain dead after cerebral angiography confirmed a severe hemorrhage stroke in her brain stem.

Her family members confirmed that she was “breaking out in rashes” after the vaccine. She also suffered from sudden migraine headaches, and got “sick” after taking the second dose of the vaccine. At the very end, she lost the ability to speak and went unconscious. The migraines, nausea, and loss of speech were all symptoms of a brain bleed and brain swelling, something her family did not understand at the time, and something nobody would expect after vaccination.

While on life support, neurologists used angiography to image the damage inside the brain. They found a subarachnoid hemorrhage, whereas a bulging blood vessel burst in the brain, bleeding out in the space between the brain and the tissue covering the brain. The ensuing swelling cut off oxygen to the brain and caused brain death. On February 10, 2021, Sarah reportedly had “no brain activity.” Some of the woman’s organs are now being procured, so they can be donated to other people around the world.

Doctors warn FDA about COVID vaccines causing autoimmune attacks in the heart and brain

Experimental COVID-19 vaccines may cause inflammation along the cardiovascular system, leading to heart attack and/or stroke. This serious issue was brought forth to the Food and Drug Administration (FDA) by Dr. J. Patrick Whelan, M.D., Ph.D. and further confirmed by cardiothoracic surgeon, Dr. Hooman Noorchashm, M.D., Ph.D. The two doctors warned that a recently-infected patient who is subject to COVID-19 vaccination is likely to suffer from autoimmune attacks along the ACE-2 receptors present in the heart, and in the microvasculature of the brain, liver and kidney. If viral antigens are present in the tissues of recipients at the time of vaccination, the vaccine-augmented immune response will turn the immune system against those tissues, causing inflammation that can lead to blood clot formation.

This severe adverse event is likely cause of death for the elderly who are vaccinated despite recently being infected. There is no adequate screening process to ensure that this autoimmune attack doesn’t occur. The elderly are not the only people vulnerable to vaccine injury and death. Pfizer’s experimental COVID-19 vaccine could be the main cause behind the sudden death of Sarah Sickles, a 28-year-old nurse from Wisconsin. The Vaccine Adverse Events Reporting System has captured five permanent disabilities in Wisconsin, 58 ER visits, and eleven deaths in just one month. This is the first case in Wisconsin of someone under 44 years of age suffering from severe COVID-19 vaccine side effects and death. There are now more than 1,170 deaths recorded in the U.S. related to the experimental mRNA vaccines, a reality that the FDA and CDC continue to ignore.

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Powering hypersonic weapons: US armed forces eyeing dangerous 5G tech

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(Natural News) Much of the conversation surrounding the benefits of 5G is geared toward the consumer side of the technology. People will be able to download videos at lightning speed and will be more connected than ever, proponents claim, although there are serious questions regarding its safety. However, some of the most important 5G applications are not civil at all – the technology will be used extensively in the military domain.

Some of its military uses are outlined in the Defense Applications of 5G Network Technology report, which was published by the Defense Science Board. This federal committee gives scientific advice to the Pentagon. Their report states: “The emergence of 5G technology, now commercially available, offers the Department of Defense the opportunity to take advantage, at minimal cost, of the benefits of this system for its own operational requirements.”

The 5G commercial network that is being built by private companies right now can be used by the American military for a much lower cost than if the network had been set up exclusively for military purposes.

Military experts expect the 5G system to play a pivotal role in using hypersonic weapons. For example, it can be used for new missiles that bear nuclear warheads and travel at speeds superior to Mach 5. These hypersonic weapons, which travel at five times the speed of sound and move a mile per second, will be flying at high altitudes on unpredictable flight paths, making them as hard to guide as they will be to intercept.

Huge quantities of data need to be gathered and transmitted in a very short period in order to maneuver these warheads on variable trajectories and allow them to change direction in milliseconds to avoid interceptor missiles.

5G for defense

This type of technology is also needed to activate defenses should we be attacked by a weapon of this type; 5G automatic systems could theoretically handle decisions that humans won’t have enough time to make on their own. Military bases and even cities will have less than a minute to react to incoming hypersonic missiles, and 5G will make it easier to process real time data on trajectories for decision-making.

There are also important uses of this technology in combat. 5G’s ability to simultaneously link millions of transceivers will undoubtedly facilitate communication among military personnel and allow them to transmit photos, maps and other vital information about operations in progress at dizzying speeds to improve situational awareness.

The military can also take advantage of the high-frequency and short-wavelength millimeter wave spectrum used by 5G. Its short range means that it is well suited for smart military bases and command posts because the signal will not propagate too far, making it less likely that enemies will be able to detect it.

When it comes to special forces and secret services, the benefits of 5G are numerous. Its speed and connectivity will allow espionage systems to reach unprecedented levels of efficiency. It will also make drones more dangerous by allowing them to identify and target people using facial recognition and other methods.

Like all technology, 5G will also make us highly vulnerable. The network itself could become an attractive target for cyber-attacks and other acts of war being carried out with cutting-edge weaponry. In fact, the 5G network is already viewed as critical infrastructure and is being carefully protected before it is even fully built.

While the focus on 5G’s dangers to human health and the environment is absolutely warranted, it is also important not to lose sight of the military implications of 5G. After all, it is not just the United States that is developing this technology for military purposes; our enemies, like China and other countries, are also making great strides in this realm.

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