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Parents are giving tons of their kids’ personal data away — and the long-term effects aren’t yet known

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On average, parents will post more than 1,000 images of their children online before they’re old enough to have their own social media accounts, according to a new report on the digital lives of kids.

And by 18, those kids will have created upward of 70,000 posts themselves.

But the unknown consequences of such an unprecedented “digital footprint” — which may start even before a child is born, with proud parents-to-be posting ultrasounds online — means there’s a generation of youth serving as the proverbial “the canary in the coalmine” for wider society when it comes to the issue of mass personal data management.

A child’s digital footprint may come into existence before they’re born — when their parents post their ultrasounds online. (mylissa/Wikimedia Commons/Licensed under CC BY-SA 2.0)

Children are being “datafied” from birth, the report explains, and it’s not just via social media or online. It’s also happening in their homes and out in public. 

“We simply do not know what the consequences of all this information about our children will be,” said Anne Longfield, the children’s commissioner of England, whose office published the report. 

The report — entitled Who knows what about me? — raises red flags about the amount of personal data children and their parents are giving away, warning that this collection of data could one day influence everything from which universities people are accepted to, the success of their job applications, and even their access to credit or ability to get a mortgage.

Children’s apps violate privacy laws

There are also concerns on this side of the Atlantic. 

According to Matthew Johnson, director of education for MediaSmarts, which develops digital and media literacy programs, there are a number of reasons to be particularly concerned about data collection and children.

Johnson points to a recent study that found a majority of free children’s apps in the Google Play store violated U.S. privacy laws if their default settings were left unchanged.

On top of the vast amount of data being collected on social media and through kids’ apps, the report also warns that children’s data is collected through search engines, smart speakers, connected toys and connected baby monitors. Just because a product is designed to be baby-proof doesn’t mean that it has been designed to protect the data of that child.

Another consideration is all of the information that is tracked outside of the home.

The U.K. report warns that children’s data is routinely being collected through location-tracking devices, school databases and classroom apps, even things as seemingly innocuous as retail loyalty programs and transit passes.

While there may be advantages that come from sharing personal information with public-sector organizations — for the purpose of health care or education, for example — the report cautions that there are “growing concerns in the academic and policy communities that our trust in public services with respect to children’s data is misplaced.”

There is no necessary reason, it argues, to believe public-sector bodies are “any better or worse than commercial organizations in terms of the standards they adhere to when handling children’s data.”

Informed choices

Short of dumping our devices in the lake and moving to a remote, off-grid island, what are concerned parents to do? The big takeaway is the need to make sure children can make informed choices about the data they are giving away.

And with younger children, who might not be old enough to make an informed choice, or even be the ones posting online, it’s of equal importance that parents are fully aware of the repercussions of their actions.

“Because most people have a fairly poor understanding of how the data economy works, parents don’t generally have the information they need to genuinely consent to the terms of service,” said Johnson. “And of course, the longer data brokers have to build a profile of you, the more influence it will have throughout your life.”

Smart figures, trading cards and apps are integrated in Lightseekers, billed in 2017 as the next generation of connected play. A new report warns that besides social media and apps, connected toys may also be collecting data about children. (Adam Hunger/Associated Press)

Things could be changing.

A 2018 study entitled “The Digital Well-Being of Canadian Families” found that while roughly four in 10 Canadian parents post photos of their children once or month or more, one quarter say they never post photos of their children and one-third say they hardly ever do.

As the recent Facebook-Cambridge Analytica scandal demonstrated, all the distinct crumbs of data we leave behind can be pieced together to form alarmingly accurate profiles.

It revealed that seemingly inane data, such as whether someone had “liked” Facebook pages for Hello Kitty, pizza, or The Daily Show, can sketch a profile that can then be targeted with tailored messages, potentially manipulating people’s political decisions.

A boy poses with a mobile phone displaying the augmented reality mobile game Pokemon Go, which operates using location tracking. (Toru Hanai/Reuters)

And what it further demonstrates is that it’s vital that all of us — particularly young people — learn more about “how we pay for services with our data, how that data is used to profile and advertise to us, and how our lives are increasingly being shaped both online and offline by algorithms,” said Johnson.

After all, if such comprehensive profiles can be stitched together based on the data collected over a mere decade of social media use, what happens when the same kind of data collection has been in place for someone’s entire life? 

Or, in the case of in-utero scans posted online, from six months before they’re even born.

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Real Estate

Couple from Toronto buys dream home in Mushaboom

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MUSHABOOM – A couple who lived and raised a family in downtown Toronto developed a five-year plan in 2015 to purchase their dream home.

In September they moved into the home – located on Malagash Island in Mushaboom on Nova Scotia’s stunning Eastern Shore – that met and exceeded their best dreams for their retirement.

The Camerons, Bruce and Tanya, decided in 2019 they would explore the Maritimes to see what real estate was available to become their potential retirement home. In the spring of 2020, during a global pandemic, the real estate boom hit their city, and they were hearing the same for Nova Scotia. Our province was their first-choice for attaining their desire for an entirely different lifestyle – away from the busyness of the city.

“We had $300,000 to $350,000 as a home value in mind to buy. Our semi-detached located off Danforth in Toronto was priced at $850,000. We wanted to come out ahead, so we would be secure in retirement,” Tanya said.

Their century-old home had prime location near the subway and GO Transit Line for a great 13-minute commute downtown.

“We enjoyed our community,” explains Bruce “… we had great neighbours, young children around and street parties – lots of social activity.”

Bruce says, “Our agent suggested a starting quote of $899,000. We did not do any renovations and only some staging. Fifty couples went through and we received four significant offers. Six days later we sold – with zero conditions – and a price of over a million dollars. We just requested a closing of September 2020 to get the kids off to school – which we got.”

The couple got more than they had anticipated.

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Real Estate

Rabobank Announces Leadership Changes in U.S., Canadian Offices

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NEW YORK, Dec. 16, 2020 /PRNewswire/ — Rabobank, the leading global food and agribusiness bank, has appointed two of its top executives, Tamira Treffers-Herrera and Robert Sinescu, to become Co-Heads of North American Client Coverage, positioning the Bank for future growth in the region.

Treffers-Herrera has also assumed the role of Vice Chairperson and Head of the Atlanta office, where she additionally oversees Rabobank Mexico, which is led by Eduardo Palacios. Sinescu is the Head of the Chicago office, and also oversees Rabobank Canada, led by Marc Drouin, who was recently appointed as Canada’s General Manager.

Treffers-Herrera and Sinescu report to David Bassett, Head of Wholesale Banking North America, the Bank’s corporate and investment banking business for the region based in New York.

“Both Tamira and Robert have a demonstrated history of strong leadership, operational excellence and passion for our clients,” Bassett said. “Their broad experience and deep sector expertise will be invaluable in delivering dynamic results for clients while accelerating our growth trajectory in North America.”

Each office will have an even greater focus on key Food & Agribusiness sectors and clients: The Chicago office will drive growth in sectors including Dairy, Farm Inputs and Grains & Oilseeds, which are also key areas of focus for the Canada office. The Atlanta office will focus heavily on sectors such as Animal Protein, Beverages, Sugar, and Supply Chains, which are important sectors in Mexico as well.

“Rabobank is fully committed to our clients throughout North America, and we believe our new sector-focused coverage will improve our ability to provide knowledge-based, value-added solutions that benefit our clients,” Bassett said.

Treffers-Herrera was most recently based in London as CEO of Rabobank’s European Region from 2016-2020, where she took the organization through Brexit. Prior to that, she worked in the Atlanta office from 2002-2016. During her tenure in Atlanta, Treffers-Herrera served as Global Sector Head – Consumer Food & Beverages, and prior to that she was a senior banker for a portfolio of large beverage and consumer foods clients. She holds a Bachelor of Arts degree from the University of Kentucky, a Master of Arts from the Patterson School of Diplomacy and International Commerce and has studied at The University of Chicago Booth School of Business and Harvard Business School.

Sinescu has been with Rabobank for over 21 years and was previously General Manager of Rabobank Canada, where he oversaw all operations, business development, commercial strategy and relationships with regulators. In addition, he continues to serve as CEO of Rabo Securities Canada Inc. Prior to Canada, he was a senior banker, Head of Corporate Banking, European Sector Head for Sugar, and a member of the Management Team for Rabobank France. He holds a Bachelor of Science in Business from the Bucharest School of Business, a Master of Business Administration & Management and a Master of Science in Banking and Corporate Finance from Sorbonne University in Paris, and has studied at Brown University.

Drouin has worked with Rabobank’s Canadian team for more than nine years and most recently served as a senior banker, Head of Rabobank Canada’s AgVendor Program and a member of Rabobank Canada’s Management Team. He brings extensive wholesale banking experience within the Dairy, G&O, CPG and Supply Chain sectors. Drouin holds a Bachelor of Arts degree from McGill University and a Master of Business Administration in International Finance, Marketing and Management from the Schulich School of Business at York University.

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Real Estate

Greybrook Realty Partners & Marlin Spring Brand Jointly Owned Asset Manager – Greyspring Apartments

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TORONTO, Dec. 14, 2020 (GLOBE NEWSWIRE) — Greybrook Realty Partners and Marlin Spring are pleased to announce the new branding of their jointly owned investment and asset management firm, Greyspring Apartments. With a portfolio of more than 2,000 units and CAD$375 million in assets under management, Greyspring Apartments is focused on the acquisition and repositioning of multi-family assets throughout Canada.

The new name and branding is an important step in Greyspring’s evolution as an independent operating business. Formed in 2018 by long standing-partners Marlin Spring and Greybrook Realty Partners, Greyspring Apartments was established with the goal of building a leading asset management firm with a robust portfolio of residential rental real estate assets in primary and secondary markets across Canada.

Greyspring’s talented team of real estate, asset management and finance professionals is overseen and guided by the Management Board, whose members include Benjamin Bakst, CEO, Marlin Spring; Elliot Kazarnovksy, CFO, Marlin Spring; Sasha Cucuz, CEO, Greybrook Securities Inc.; Peter Politis, CEO, Greybrook Realty Partners; Chris Salapoutis, President & COO, Greybrook Realty Partners; Ashi Mathur, President, Marlin Spring; and Karl Brady. In addition to his role on the Management Board, Karl Brady leads Greyspring Apartments as its President. 

“We are pleased to announce the official name and branding of a business we formed with our partners at Marlin Spring a few years ago,” said Peter Politis, CEO, Greybrook Realty Partners. “Greyspring has been diligently focused on the execution of strategic value-add programs across its portfolio that are improving the quality of housing for tenants and overall asset values. For Greybrook investors, expanding from our core business in real estate development to the value-add space through Greyspring, has allowed us to provide our clients with investment opportunities that diversify their real estate investment portfolios.”

“Marlin Spring and Greybrook have partnered on many residential real estate projects in recent years,” said Benjamin Bakst, CEO and Cofounder, Marlin Spring. “To a great extent, Greyspring illustrates our approach to partnerships. We believe in, and strive for, responsible growth through deepening our relationships with our trusted partners. With Greyspring, we’ve formalized our focus on providing better and more affordable living experiences for Canadians. This vision aligns with our mission to deliver exceptional real estate value to all our stakeholders with an uncompromising adherence to our core values.”

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