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Facebook chooses Canada for Dating feature launch today

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Mark Zuckerberg is ready to play matchmaker for Canadians.

His company Facebook Inc. will aim to make its social media platform’s users more than just friends with a new dating feature that will mark its North American launch in Canada on Thursday.

Facebook Dating, which was previously piloted in Colombia, operates with users creating profiles that are separate from their Facebook ones and kept out of sight of friends.

The more you share about yourself, the more there is potential exposure from a privacy point of view.– Imran Ahmad, cybersecurity lawyer

The company will recommend matches that users aren’t already friends with, but who share dating preferences, interests and if they’d like, mutual friends or groups and events.

The offering will support text-only conversations between matches in an effort to minimize “casual encounters” by building long-term relationships instead and will attempt to reduce catfishing — using a fake online identity to trick prospective love interests — by importing ages and locations from a user’s traditional Facebook profile.

“We were really thinking about how inauthentic experiences are making online dating really difficult… and preventing people from trusting online dating and forming a meaningful connection,” said Charmaine Hung, Facebook Dating’s technical program manager. “We wanted to make sure you could build that trust with someone.”

Privacy concerns

Facebook Dating’s Canadian rollout comes as the technology giant is embroiled in privacy concerns following a series of data breaches. The most high-profile came last winter, when the company admitted the data of up to 50 million Facebook users was misused by analytics firm Cambridge Analytica. User privacy was at risk again this September when the company reported a major security breach in which 50 million accounts may have been accessed by unknown attackers.

The company will recommend matches that users aren’t already friends with, but who share dating preferences, interests and if they’d like, mutual friends or groups and events. (Facebook)

Some experts said the dating offering will raise privacy concerns of its own and is unlikely to assuage worries about the platform — even if Zuckerberg previously claimed “we have designed this with privacy and safety in mind from the beginning.”

Tamir Israel, a lawyer at the Samuelson-Glushko Canadian Internet Policy and Public Interest Clinic at the University of Ottawa, said he had concerns around how separate someone’s Facebook and Dating profiles will truly be because they’re contained within the same app.

“People will think there is a degree of insulation because they are deciding what goes into their (Dating) profile…but we have seen over and over again that those types of divides are difficult to maintain,” Israel said.

“It looks like, in spite of the challenges, they are making an effort to silo this a bit from the rest of their ecosystem, but the problem is they have a bit of a bad track record of eroding that over time.”

Privacy concerns are why Facebook has introduced Dating with a slew of measures aimed at “integrity and safety,” said Hung.

Users will have to opt in

For example, users will have to opt-in for the dating feature instead of being automatically enrolled. When they opt in, they will need to initialize their location services to verify they are in the city they are purporting to be in, but they can rescind that access once they’ve signed up.

There will also be a feature that allows people to be blocked and prevents users from messaging potential interests more than once, if the other person hasn’t reciprocated with a response.

If a user is overwhelmed with matches or wants to take a break from dating, they can pause Dating and if they decide the app isn’t for them, they can opt out and all their Dating data will be destroyed, Hung said.

“Good on Facebook for having thought through some of these issues, given some of the concerns they have had on privacy,” said Imran Ahmad, a partner at Miller Thomson who leads the firm’s cybersecurity practice.

Facebook CEO Mark Zuckerberg speaks about the dating feature at Facebook Inc’s annual F8 developers conference in San Jose, California, U.S. May 1, 2018. (Stephen Lam/Reuters)

“The more you share about yourself, the more there is potential exposure from a privacy point of view.”

He said he was going to give Facebook the benefit of the doubt because it has pledged to address its privacy issues and has helped create a culture where social media users are becoming more attuned to privacy concerns.

“Arguably folks should be more comfortable with Facebook now given all the scrutiny they have gone through in terms of their recent missteps because everyone is watching everything they have done,” he said. “Their information is probably more secure than it was in the past.”

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The ‘Maple Majestic’ wants to be Canada’s homegrown Tesla

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Look out Tesla, Canada has a homegrown electric sedan on the way. Well, that’s if AK International Motor Corporation can drum up enough investment to make its EV a reality. Dubbed the “Maple Majestic,” the vehicle is a battery-electric designed to “excel in extreme climate performance without adversely affecting the climate, as befits a vehicle from Canada,” according to its website.

What’s in a name? — The company says the maple leaf is a “symbol of Canada’s warmth and friendliness towards all cultures,” while “majestic” refers to the country’s “status as a Constitutional Monarchy.”

That patriotism carries over into Maple Majestic’s parent company’s lofty goals. AK Motor founder Arkadiusz Kaminski says he wants the company, which he founded in 2012, to become “Canada’s first multi-brand automotive OEM,” and that the “Maple Majestic is intended to be Canada’s flagship brand of automobiles on the world stage.”

Partnerships are key — “We acknowledge that the best chance for the Maple Majestic brand to succeed, lies in continuing to build the relationship with Canada’s parts suppliers and technological innovators, whether they be academic institutions, corporations, or individual inventors,” the company explains. “We are currently seeking partners in automotive engineering, parts manufacturing, automotive assembly, electric propulsion technology, battery technology, autonomous technology, and hybrid power generation technology.”

In other words, don’t expect to be able to buy a Maple Majestic any time soon… and don’t expect to pour over 0-60 mph times, power output, range, or other key stats, because those don’t currently exist. For now, all we have are pictures and a short video clip. But at least those are arresting.

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PE-backed Quorum Software to merge with Canadian energy tech firm

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Houston-based energy technology company Quorum Software will merge with a Canadian tech firm to bolster its presence in oil and gas services.

Quorum announced Feb. 15 it plans to merge with Calgary, Alberta-based Aucerna, a global provider of planning, execution and reserves software for the energy sector. The combined firm will operate under the Quorum Software brand.

Gene Austin, CEO of Quorum Software, will continue in his capacity as chief executive of the combined firm. Austin, former CEO of Austin-based marketing tech firm Bazaarvoice Inc., became CEO of Quorum in December 2018.

Aucerna co-founder and CEO Wayne Sim will be appointed to the Quorum Software board of directors. Both companies are backed by San Francisco- and Chicago-based private equity firm Thoma Bravo.

“Over the last 20 years, Quorum has become the leading innovator of software deployed by North American energy companies,” said Austin. “Today, Quorum is expanding the scope of our technology and expertise to all energy-producing regions of the globe. Customers everywhere will have access to a cloud technology ecosystem that connects decision-ready data from operations to the boardroom.”

In addition to the merger announcement, Quorum Software announced it had entered into an agreement with Finnish IT firm TietoEvry to purchase TietoEvry’s entire oil and gas business. The agreement, which includes hydrocarbon management, personnel and material logistics software and related services, is valued at 155 million euros, or $188 million, according to a statement from TietoEvry.

“Our three organizations complement each other — from the software that our great people design to the energy markets where we operate,” said Sim. “Our new company will be able to deliver value to our stakeholders, while accelerating the growth of our combined business and the energy industry’s software transformation.”

The combined company will serve over 1,800 energy companies in 55 countries, according to the announcement. With its headquarters in Houston, Quorum will continue to have a significant presence in Calgary and in Norway, the headquarters for TietoEvry’s oil and gas software business. Quorum will have other offices throughout North America, Latin America, Europe, Asia and the Middle East.

As of Sept. 30, 2020, private equity firm Thoma Bravo had more than $73 billion in assets under management. In late December 2020, Thoma Bravo agreed to acquire Richardson, Texas-based tech firm RealPage in a roughly $10 billion acquisition.

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Piece of Kitchener technology lands on Mars on Perseverance rover

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KITCHENER — A piece of Kitchener technology has landed on Mars, thanks to NASA’s Perseverance rover.

The rover settled on the planet’s surface on Thursday afternoon. It’s been travelling through space since it was launched from Cape Canaveral, Fla. in July.

“The whole idea of being on a device that we’re sending to another plant with the express mission of looking for traces of past life, it’s pretty mind boggling actually,” said Rafal Pawluczyk, chief technical officer for FiberTech Optica.

The Kitchener-based company made fibre optic cables for the rover’s SuperCam that will examine samples with a camera, laser and spectrometers.

“The cables that we built take the light from that multiplexer and deliver it to each spectrograph,” Pawluczyk said.

The cables connect a device on the rover to the SuperCam, which will be used to examine rock and soil samples, to spectrometers. They’ll relay information from one device to another.

The project started four years ago with a connection to Los Alamos National Lab, where the instruments connected to the cables were developed.

“We could actually demonstrate we can design something that will meet their really hard engineering requirements,” Pawluczyk said.

The Jezero Crater is where the Perseverance rover, with FiberTech Optica’s technology onboard, landed Thursday. Scientists believe it was once flooded with water and is the best bet for finding any evidence of life. FiberTech’s cables will help that in that search.

Ioannis Haranas, an astrophysicist and professor at Wilfrid Laurier University, said the rover isn’t looking for “green men.”

“They’re looking for microbial, single-cell life, any type of fossils and stuff like that,” Haranas said. “That’s why they chose a special landing site. This could be very fertile land for that.”

“It’s very ambitious,” said Ralf Gellert, a physics professor at the University of Guelph.

Gellert helped with previous rover missions and said it’s the first time a Mars rover has landed without a piece of Guelph technology on it. While he’s not part of Perseverance’s mission, he said the possibilities are exciting.

“Every new landing site is a new piece of the puzzle that you can put together with the new results that we have from the other landing sites,” he said.

“It’s scientifically very interesting because, even though we don’t have an instrument on that rover, we can compare what the new rover Perseverance finds at this new landing site,” he said.

Now that Perseverance has landed on Mars, FiberTech is looking ahead to its next possible mission into space.

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